Running A Business Is Tiring. Marketing Shouldn’t Be.

You already serve your community every day.But finding the time to do tasks like Instagram is another job on top of everything else.Running a business in Lisbon is already tough enough.If you’ve thought any of these things, you’re not alone:“I don’t have time.”
“I just want something practical.”
“I don’t know what to do.”
“I want something that works for me.”That’s exactly why Cup of Web exists.

Wrong Way To Do Marketing

I wrote this book to help business owners avoid the 20 mistakes common in marketing in Lisbon.(You receive 2 books for one price — in English + in Portuguese).

Practical Support for Busy Local Businesses

I’m Thomas, and I take online tasks off your to-do list, so you can focus on running your business.

"If you need someone to support your business, I would recommend Thomas to you. His approach is clearly structured, he knows what he is doing and you are being guided really well by his process. I always had the positive feeling that I am working with a friend." — Michael Mai, web agency owner.

Choose the help you need:

Are unread emails piling up in your inbox?

Your day is already full, and emails and DMs can often pile up.Questions from customers, requests, people asking about your hours — nothing complicated, just time-consuming.I take care of your inbox, freeing up your time for important work.

How this service works

• I log into your inbox on an agreed schedule
• I reply to straightforward messages, and forward anything important to you.
• You stay in control, and everything is done in an organised way.

Try it for yourself

To help you feel comfortable, I offer a 1-week trial where I check your inbox once, reply to everyday messages, and send you a short report.Price: €15.

Frequently asked questions

1. How do you access my inbox safely?
You can add me as a user or create a temporary password. You can remove my access at any time.2. What types of emails do you reply to?
Only straightforward messages such customer questions. Anything complex or important gets forwarded to you.3. Do I pretend to be you?
No. I reply as support for your business.4. What happens after the 1-week trial?
You can choose a weekly or twice-per-week plan.

Order Your Email Help 1-Week Trial

Just €15.

VAT is added at checkout

Are locals and visitors able to find your business online?

Many customers search on Google to decide where to go. If your business isn’t showing up, people can’t find you.I set up your Google Business page so customers have what they need to walk through the door.

What I do for you

• Set up or fix your Google Business profile
• Add the correct opening hours and contact details
• Choose the right business category
• Upload high-quality shop photos
• Add your menu (if applicable)
• Write a clear, friendly description in English and/or PortugueseEverything is delivered within 3 business days.Price: €35

Frequently asked questions

1. Why is a Google Business page important?
Most people search online when choosing where to go.2. What if I already have a page?
I can tidy it up, update photos, fix details, and make sure everything is accurate and easy to understand.3. Do I need a Google account?
Yes, but if you don’t have one, I’ll create it. It’s quick and free.4. I don’t write well in English. Is that a problem?
Not at all. I can write your profile in both Portuguese and English so everyone understands what you offer.

Order Your Google Maps Service

€35 + VAT (one-time price)Delivered in 3 business days.

Struggling to post regularly
on Instagram?

Posting on social media can feel like a full-time job.And when you don’t post often, your business becomes invisible online.People will forget you exist.

Instagram Content — Done For You

I help owners create Instagram content that feels personal and human — not the generic posts you see with other businesses.I use your photos and videos and turn them into posts that help customers get to know you.This can include:• your daily work
• products or services
• the story behind your business
• customer favourites
• your personality and values

What you get each month

• 12 posts every month (3 a week)
• Captions written for you (English, Portuguese or both)
• Hashtags and formatting
• A monthly content calendar
• Posts uploaded for you

I also offer a free strategy consult (normally €50) (first 3 clients)This helps me understand:• your business angle
• the story you want to tell
• the customers you attract

Example gallery

Order Your Instagram Monthly Content

€90/month + VAT
(12 times a month + upload + content calendar)

Clarifying what makes your business stand out + how to attract more customers

Most owners are busy running the day-to-day, so they never get the chance to step back and look at their business from the customer’s point of view.That’s where things begin to slip.

Many business owners:• don’t understand what makes a business stand out on a busy street
• don’t know their real positioning in the neighbourhood
• never use simple launch tactics that work for small businesses
• don’t know how to use their specific location to their advantageIf you’ve felt unsure about how to attract more of the right customers — this consult session is for you.

What You Get in the Session

A 90-minute deep dive into your business, how it’s seen, and what you can do next.Together we will:• Review your business positioning
• Identify your brand identity
• Clarify who you’re serving and why
• Simple ideas to attract customers based on your neighbourhood
• The next three steps to take after our meeting
• Suitable for businesses with or without InstagramYou’ll walk away with a clearer understanding of how your business is being perceived — and what to adjust so customers pay attention.

“My main concern was that Thomas would change my “voice” so my marketing would sound not my own. But he was very sensitive to my concerns and I found the process very beneficial. Simply having someone else assess my campaign was very helpful and Thomas was able to suggest many improvements to make my copy clearer. I liked the fact he made no assumptions about what it was that I was trying to achieve with my business, but consulted me all the way.” — Janet Finlay, coach.“I wanted to get an assessment for my business from someone who looks at it from the user’s point of view. I felt Thomas was someone who had a very clear and constructive view on marketing. As a result of working with him, we made improvements to our online store because of his guidance, in areas nobody pointed out to us the whole 7 years we’ve been online.” — Volker Surmann, publisher.

Order Your Marketing Consult Session

€120 + VAT

Are you losing customers without realising it?

Running a business today feels like you're in a storm.Costs rise.Foot traffic changes all the time.Competition shows up on your doorstep overnight.And people who should have become your customers are passing you by.Not because your product isn’t good.
Not because you’re doing anything “wrong.”But because marketing has become scattered and overwhelming — and every unclear message pushes potential customers away.

People search for everything
on their phone now

They compare. They choose quickly. They decide in seconds.And if your business isn’t speaking to the right people, you’re already losing them to someone else.This is why our book — Wrong Way To Do Marketing — matters right now.It shows you the common mistakes that drain interest and revenue — the things most business owners don’t even notice they’re doing.

With this guide, you’ll learn:• how to spot the tiny details that make customers walk away
• how to avoid copying competitors without realising you’re doing it
• how to speak to your neighbourhood in a way people understand
• how to make marketing feel steady, calm and within your controlThis book gives you the skills to stop second-guessing yourself and start making small, confident decisions that bring the right people to your door.(You will receive 2 books — in English + in Portuguese)

What you walk away with

Your business is too important to lose customers to simple, fixable mistakes.If you’ve ever felt unsure about your marketing, this book will give you the clarity to act today — not “one day.”

Order Your Book Today

€25 + VAT

You receive 2 books for once price — in English + Portuguese — emailed to your inbox once you have ordered.

Practical help for
busy small business owners

Here is a quick overview of what I offer.

Instagram Content - Done For You

You send me photos and short videos, and I turn them into 12 Instagram posts every month. Ideal if you want social media done without the stress.

Google Maps Setup

If customers can’t find you online, you’re losing business. I create or fix your Google Business Profile to help people find you on their phone.

Wrong Way To Do Marketing

Marketing is hard, and in this book I show you the common mistakes that most small business owners make — that you can avoid.

Marketing Consult Session

You're surrounded by customers all the time. If you've ever wondered how you can attract them — this consult session is for you.

Helping you breathe again

Running a small business is a lot.Most business owners I meet tell me the same thing:“I’m overwhelmed. I don’t have time for any of this.”I understand that feeling completely. I’ve worked for myself for more than 15 years, and I know how easy it is for tasks to slip through the cracks.

Before starting Cup of Web, I spent years in customer support in London, answering everyday questions to more complex or sensitive situations.Customers want to feel heard, helped, and respected. That’s always been the centre of how I communicate.I also bring to the table my background in content marketing and project management.Cup of Web quietly takes these tasks off your to-do list. No pressure, no complicated systems — just steady help that lightens your load and lets you focus on the work you do best.

"When looking for services, I pay attention to reliability, trust and the final result. Thomas was very easy to work with, attentive, professional and at the same welcoming from the beginning. These small details make a big difference." — Giulia Cappello, graphic designer.“Thomas holds no punches in getting your ideas into shape. He also constantly reassures you that these are his thoughts, and that I am free to control or execute them. This gave me options to choose from and was very much appreciated.” — Zell Liew, software technician.

Contact

Got a question? Please complete the boxes below and I will be in touch in 24-48 hours (Mon-Fri only).